DROPKICK
A sneaker reselling site with a goal of making the act of buying sneakers fun and fair again.
CHALLENGE
Dropkick is a sneaker reselling site with a twist. With an industry plagued by bots, undercuts and backdoors, Dropkick wanted to make a platform that was not only unique, but solved the issues most large names fail to fix.
STRATEGY
Dropkick is a brand built around nostalgia surrounding the culture. With an emphasis on old school fighting games, supporting the theme of the brand, a majority of the focus was centered around propping that up and expanding on the systems they put in place for their platform.
IDENTITY
With heavy implementation of graphics expanding on the theme, we're able to showcase the overarching concept of the platform, where customers battle each other for sneaker releases, as opposed to battle bots for a chance to enter.
APPLICATION
With rigorous marketing and real world implementation, the graphics push the narrative and allow Dropkick to showcase the individuality of their platform.
OUTCOME
Dropkick shakes up the system, preventing a lot of issues surrounding their competitors and aims to resolve these issues by battling them head on. With strong branding and a unique concept, they push themselves into the forefront of the niche.
