THE HELLO FROM BRAND
A wholesale business aimed at expanding the Pacific Northwest's product base.
CHALLENGE
The Hello From Brand is a local and wholesale company based out of Portland, Oregon. With so many depictions of the Pacific Northwest, their aim was to differentiate themselves from the common graphics typically shown in stores throughout the PNW.
STRATEGY
In a sea of graphics depicting landmarks, hinging on the idea of nostalgia bait, The Hello From Brand flips that on it's head, focusing more so on the vibe of the Pacific Northwest. Instead of the places themselves, showcasing the local brands and emotions evoked by the area.
IDENTITY
Graphics were created for the brand, ranging from apparel to accessories, packaging to products, and everything in between. With a company focused on wholesale, the range and variety of products available is invaluable.
APPLICATION
The branding and products have made their way across multiple local businesses in the Pacific Northwest, as well as a store, Hello From Portland, located in the Portland Airport. The graphics created for this project top the charts, being the main best sellers across the lot.
OUTCOME
The Hello From Brand brings the Pacific Northwest into a new era, providing a better quality of product to the customer.
