MOONSPIRE LIBRARY
A library on the go with a focus on tapping into the growing popularity of the romance and fantasy genre.
CHALLENGE
Moonspire Library aimed to capitalize on a growing community and bring it to the physical realm. With the rise of romance and fantasy novels, Moonspire wanted to provide an avenue for customers to gather, discuss, and expanding their collection of their favorite genre.
STRATEGY
In such an untapped market, the opportunity for unique branding was clear. Make it feel homemade, fantasy driven, and above all, unique. In this way, the brand is futureproofed when others enter the same space.
IDENTITY
With a large emphasis on hand drawn graphics and unique iconography, the look and feel of the market the brand caters to is kept in tact, creating not only brand awareness but a sense of trust within the community.
APPLICATION
Sharp imagery and unique graphics push the brand along, creating a visual stamp within consumers minds when scrolling on social media or accessing the brand through their physical space.
OUTCOME
Creating an ecosystem of graphics so akin to the novels being marketed created a sense of comfort and familiarity amongst the customer base, allowing the brand to expand partnerships and grow with a library on the go, as well as a podcast.
