ZACHARY TUSKEY

Jersey City, NJ
(908) 910-2818 | ztuskey@gmail.com | zachdaydreams.com

 

RELEVANT SKILLS

 

EXPERIENCE

• Spearhead the creative direction and brand strategy for Mockins, driving a cohesive visual identity across digital and physical platforms.
• Lead and mentor the social media and graphics team, ensuring high-quality content creation, campaign execution, and audience engagement.
• Designed, developed, and continues to oversee the company’s Shopify website, optimizing UX/UI, conversion rates, and performance, while serving as the primary decision-maker for all web-related initiatives.
• Conceptualize and produce high-impact digital assets, including product design, packaging, eCommerce visuals, and marketing materials that enhance brand perception and boost sales.
• Strategize and execute SEO-driven content, including blog posts and email marketing campaigns, to maximize organic reach and customer retention.
• Drive cross-functional collaboration, leading strategic discussions on branding, web development, and digital marketing to align creative efforts with business objectives.
• Analyze market trends and customer data to refine design and marketing strategies, ensuring continued growth and competitive positioning.

• Led the end-to-end design and development of multiple websites, crafting engaging and dynamic digital experiences through advanced coding, design tools, and industry best practices.
• Directed the visual and strategic rebranding of the company, developing a new logo, brand identity, and design framework that shaped future web and marketing initiatives.
• Conceptualized and executed high-impact promotional materials, enhancing brand presence and optimizing the consumer experience across eCommerce, social media, and retail channels to drive sales growth.
• Designed and produced a diverse range of creative assets, including product design, web and packaging design, logo creation, and digital marketing materials, ensuring brand consistency and visual excellence.
• Managed all web-based graphics, overseeing the creation of banners, advertisements, blog headers, and custom iconography to elevate user engagement and site aesthetics.
• Spearheaded product photography, post-production editing, and SEO-optimized product listings, streamlining inventory presentation and increasing online visibility for hundreds of SKUs, from apparel to accessories.

 

• Operates as an independent creative consultant, managing multiple design projects across industries while ensuring timely delivery and high client satisfaction, leading to strong repeat business and referrals.
• Develop visually compelling brand assets, including logos, business cards, social media graphics, and promotional materials, helping clients enhance brand visibility and drive customer engagement.
• Strategize and execute creative concepts in collaboration with clients, aligning design solutions with brand identity and business goals to increase recognition and market impact.
• Adapt to evolving design trends and technologies, leveraging industry-standard tools to produce high-quality graphics that elevate brand storytelling and audience connection.

 

PROJECTS

Website Development & Design
Designed and developed multiple websites for businesses and individual clients, ranging from personal portfolios to full-scale eCommerce stores. Focused on creating user-friendly, visually compelling, and high-performing digital experiences tailored to each client’s needs.

Twitch Streamer Branding
Collaborated with Twitch streamers of various audience sizes to develop cohesive and professional branding, including custom logos, banners, social media assets, and on-screen overlays, enhancing their online presence and viewer engagement.

Comprehensive Business Branding
Crafted full-scale branding packages for businesses of all sizes, developing strategic and visually striking brand identities that included logos, color palettes, typography, and marketing assets to establish a strong and consistent market presence.

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